Analysis of Decision Criteria for Sustainable Business Plan

Abstract

It is urgent for present and future generations to find a way for environmental sustainability and company's development to be compatible. Experience shows that profit itself does not guarantee the sustainable development. The approach described in the paper presents the way of how different economic and environmental criteria are applied in searching for a business plan which meets both environmental requirements and decision maker's preferences on those criteria. An index of acceptance is introduced to indicate how well the obtained business plan meets the decision-maker's preferences. The model is tested on artificially generated data.