Manifestations of Culture in Website Design

Inhwa Kim, Jasna Kuljis


The web is a global phenomenon and its reach and influence ignores political and cultural boundaries. However, the web’s global presence and easy accessibility does not also mean there are no issues related to the understanding and interpretations of its content. Of particular interest to us is to find out whether there is any effect of culture on web design. In this paper, we report on our research into the identification of elements that can be attributed to culture on website design. We examined and compared South Korean and UK’s charity websites and identified these elements of the websites. The findings suggest that there are some differences and preferences in the website design that are mostly related to whether the websites employ multimedia and provide facilities for user input. 


Culture, website design

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