Development of a Complex Web-Based Advertising System

Abstract

This paper describes the architecture and development of a web-based system for producing, gathering and exchange of multimedia advertisements. The advertisements are classified and stored into a database on the server. The information about an advertisement includes free text and a set of values for predefined attributes. Optionally, any other computer file can be attached. A web site has been established and standard browsers can be used to manipulate the data online. A set of client programs has been developed to administer the data offline and periodically exchange data with the server. Several utility programs have been developed to provide the system for additional features. The main problems experienced during the development process are discussed. Possible solutions to these problems are proposed.